Our WHY

Meaning Behind The Brand
True motivation grows from within, so be a part of the BRAND where YOU put the meaning into WhyLift. Everyone has a “why”. What’s yours?
 
WhyLift is an athletic brand that is devoted to inspiring you to find your own unique reasons for exercising, your WHY. 
Every Fitness journey starts with a WHY, so take that simple statement and turn it into a question. Think about your FITNESS goals, that’s WhyLift. That will be your motivation, your driving force to help you accomplish your goals. 
 
We created a MOVEMENT to INSPIRE individuals to find purpose in fitness.  Our vision is to add VALUE to your life. Every time you see the YL logo or WhyLift name, it should remind you of YOUR WHY. The days you feel like giving up, our motto "REMEMBER WHY" will be a constant reminder to keep pushing for what matters to you. 
 
True motivation grows from within, so be a part of the BRAND where YOU put the meaning into WhyLift.